Strategies for Boosting the Shares of Your Articles and the Visibility of Your Blog
Ten proven techniques to increase the shares of your articles, generate traffic and explode your online visibility.
1) Write at least 1,000 words long, content
Comprehensive and complete articles get more shares than the short articles. This is because, usually, they are also the most rich in useful information and practical advice.
2) Focuses on post-list and infographics
Readers love the information expressed visually as a list or because they are easier to understand and assimilate. You can quickly create your own infographics using Easelly or Piktochart. Alternatively you can share in your articles the infographics of other sites (in this case remember to always return the source); Example: dailyinfografic.com
3) Use Call to action in your posts
Or phrases that encourage the reader to take a specific action. The best way to get from your reader a share is to ask you for it (very simple huh?). The inquiry will elicit more favorable responses if will be accompanied by a statement of reasons. No matter what, invent something, but always add a motivation. Some examples?
“Share this article, do me a big favor”
“Today is my birthday. Give me a gift, share this article “
“If you liked this article, share it”
If you want to do even better, differentiates the font of the Call to action to distinguish them from the content of the article. The plugin Use any font will allow you to upload new fonts on WordPress and quickly format selected text in the manner you prefer.
4) Use a plugin that makes simple obvious and compelling buttons showing shares
The choice is wide: you can use Crest Social Share Counter, Really Simple Share, Shareaholic and many others.
5) Place share buttons in the right place
The reader will not go up and down the page looking for them. Users are more likely to share an article just to read over, when they understood and appreciated its content. Therefore, place your sharing buttons especially at the end of the article, and always immediately after a Call to Action.
Care to use the “floating bars”, those that appear on one side of the screen and scroll together to read, because they may overlap the text when viewed on small screens like those of notebooks. In this case you will get only the result of disturbing reading your user and let him escape from your blog.
6) Make sure the total number of shares made both clearly visible
This is a very subtle ploy and unknown to most people. You have to know that people have unconsciously need to feel part of a group and this will be more likely to share a post, which already shows a fair number of shares cancelled.
Also, make sure that this number is visible at the top of the article: it’s a good way to communicate immediately the value of your content in the eyes of the reader.
Several plugins allow you to view the total number of shares, in addition to those carried out on every single social network, and put the bar sharing buttons at the beginning and at the end of the post.
7) Share your content on social networks and discussion groups
It is essential because your post starts to circulate out of your blog. But it is also a way to prevent the reader, coming on your article, you can’t find a nice “0” to “number of shares”.
8) Use the Click To Tweet
Use the plugin Click to Tweet to invite to share on Twitter a particular sentence of your content along with a link of your article. Many users prefer to share a single sentence that summarizes a concept rather than the whole article.
Tip on aphorisms. aphorisms have always been popular with readers (just look at how successful are the libraries collections of proverbs, sayings and quotations) and many love to share them on social networks
9) Don’t neglect the users who browse from your mobile devices
The traffic generated from tablets and mobile phones is growing (see this infographic atinternet.com) and has surpassed the traffic generated from traditional desktop computers. Make sure that your sharing buttons are visible even on these devices. The plugins that I’ve advised in paragraph 4 are just fine for this purpose.
Have you ever thought of exploiting the enormous success of WhatsApp? Today on this instant messaging system will share millions of content per day. Riding on this trend and allow sharing of your articles through this service.
10) Expand your Network
Interwoven collaboration relationships with other bloggers in your same niche, promote it and they will be willing to do the same with you. In this way your visibility will expand even to readers of other blogs and your shares will benefit greatly.
Do you want to achieve maximum visibility? Tip to influencer! An influencer is a figure recognized as authoritative and expert in her field of expertise and who is able to “influence” the opinions on a certain topic with his words or his articles. If you can share your post from an influencer, unleash a veritable rain of other shares in minutes.
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