How You Can Use Facebook For Marketing
Facebook, discovered by Mark Zuckerberg, is considered as one of the most sophisticated social networking sites these days. It allows us not only to socialize but also to connect users and share various information. One reason why it’s so popular is because it’s just very easy to use. Adding friends, updating your profile, changing your status message – whatever you do takes just minutes.
Millions! Yes millions of people around the world are being hooked up into this social network! Millions of people use Facebook everyday just to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet through chit chatting. This has been the reason why many social media advertising agencies have used Facebook as a tool of their advertising campaigns. It’s on through a business- networking platform for self-promotion and multimedia interaction. We could send each other a virtual drink, create and host events. But apart from these we could also advertise our own businesses through social ads.
Isn’t it amazing? And the thing is this could only be done through apps and add-ons which allow us to customize our profile page and build up virtual relationships with clients and customers.
Users could be a fan of a business and could share information about that business with their friends. Facebook users can interact directly with the business through its page by adding or putting reviews, writing on that business’ Wall, uploading photos and in any other ways that a business may want to allow. These actions could appear in users’ Mini-Feed and News Feed, Facebook’s popular products that enables users to share information more efficiently with their friends.
And apart from these, Facebook’s ad system serves Social Advertisements that combine social actions from our friends – such as a purchase of a product – with an advertiser’s message. This enables advertisers to deliver more relevant ads to Facebook users that now include information from their friends so they can make more informed decisions. No personally identifiable information is shared with an advertiser in creating a Social Ad.
What’s amazing of using Facebook as a marketing tool is that it enables us to advertise our own business for free. Once we’ve set up a free account, we could use our creativity to maximize these features. Marketing is not that too hard with the use of the famous Facebook.