Why Facebook Is Among The Most Advanced Internet Marketing Strategies?
The objective of marketing be it online or offline is all about reaching the right market with relevant products. Because ultimately this is what brings in the results as in there will be more people willing to buy those products and you in turn generating more sales.
The traditional methods are coldcalling, door knocking, flyer distribution and referring the people you know like your family, friends and relatives. For big companies, they are willing to advertise in magazines, papers, TV and even with celebrities’ endorsement. Now with social media like Facebook, it changed the face of marketing entirely.
Facebook used to be the online communication channel among friends. But as the number increasing rapidly with over 500 million users at the time of me writing this, it revolves into more than just means of communication. It is hard to believe that Facebook – which was started by Mark Zuckerberg – has now become the greatest phenomenon online.
The ability to participate in online chats, send images and video links, create fan pages and groups at a mouse click is what makes Facebook immensely popular and lucrative way of reaching out to potential customers for most business owners. Even so, these are just some of the various social applications Facebook has.
Other features include playing games like Farm Ville and Mafia Wars, sharing photo albums and favourite things with fellow users.
So having said those, how will these help you as an internet marketer?
Facebook has several avenues of communications which works the same way with TV. Such as:
Advertising on Facebook is the exactly the same as advertising on major search engines like Google, MSN and Yahoo.
The only difference is that you can specify your target group in terms of demographics and types of discussions where you want your advertisement to appear. So not everybody will see your ad but only those related to your niche.
Facebook allows everyone to create fan pages for their favorite celebrities, topics and even businesses.
Fan pages have unique ability to convey first hand information about what you offer and you getting more friends in the process. The more friends you have, the higher chance you have in turning them into customers so long as you provide good quality information.
Another way to communicate is by creating a branded application.
This can be a game or contest with your title, name and brand.
The options Facebook provide can be widely and creativity explored and modified for bringing maximum benefits and generating multiple revenues.
However before promoting anything, you need to build rapport and trust in your relationships with them first. Once you achieved that, promoting your product will be much easier.
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